https://www.yvocasagrande.com/about daily 0.75 2024-05-16 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/301c9627-c34e-499a-9a7b-3fbca148691b/Yvo_BSZ2873.jpg About Yvo Casagrande – mich bewegen echte Geschichten und gute «Produkte und Dienstleistungen», die das Leben auf diesem Planet lebenswerter machen. Damit Sie die Menschen erreichen, die Sie erreichen sollen, müssen Ihre Geschichten in hoher Qualität und mit Präzision erzählt werden. Markenentwicklung ist viel mehr als Marketing, aber auch gute Produkte müssen ihre Fans finden. Eine glaubwürdige und erfolgreiche Marke aufzubauen ist deshalb eine Langzeitmission. Dabei geht es weder um «Greenwashing» oder ums Märchen erzählen, auch wenn dies in der Geschichte des «Brandings» viel zu oft gemacht wird. Eine Marke aufzubauen, bedeutet eine Brücke zu Ihrer potentiellen Kundschaft zu bauen. Dabei geht es um Ihre gelebten Werte, um das was Ihre Produkte, Ihre Dienstleistung oder das Erlebnis, das Sie anbieten, wirklich bei den Menschen auslöst – und ob diese Menschen Ihr Produkt ihren Freunden weiterempfehlen. Wenn Sie selber nicht Teil der Szene sind, die Sie erreichen wollen, müssen Sie deshalb erst einmal mehr über die Codes, Glaubenssätze, Marken, Kultur, Musik und den Lebensstil Ihrer potenziellen Kundschaft in Erfahrung bringen. Wenn Sie’s wirklich ernst meinen, wird dieses Wissen Ihnen nicht nur den Weg für Ihr Marketing aufzeigen, sondern Ihnen sicher auch bei der Produktentwicklung weiterhelfen. Ausbildung An der Kunsthochschule konnte ich diverse Disziplinen wie Grafikdesign, Illustration, freie Kunst, Video und fotografisches «Storytelling» ausprobieren und einen sehr tiefgreifenden Erfahrungshorizont in den bildenden Künsten aufbauen – Master in Communication Design. Erfahrung Seither habe ich in sehr unterschiedlichen Rollen im Grafikdesign, in Foto- und Videoproduktionen, in der Signaletik und im Ausstellungsdesign, aber natürlich auch im UX/UI-Design und in der Markenentwicklung für sehr unterschiedliche Kunden gearbeitet. Theorie in der Praxis Autoren wie Marty Neumeier, Seth Godin, Bernhard Schroeder, Jan-Erik Baars und viele Forbes und Fast Company Artikel haben mein Wissen über Marke weiter geschärft. Meine Erfahrung und mein tiefgreifendes Wissen machen mich zu einem starken Partner für Menschen und Organisationen, die ihre Kundschaft auf Augenhöhe erreichen wollen. https://www.yvocasagrande.com/contact daily 0.75 2023-12-21 https://www.yvocasagrande.com/work daily 1.0 2024-05-16 https://www.yvocasagrande.com/work/san-francisco-store monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/5c72c25a-b572-461a-8e9f-0f070ebf7f90/SF_Store_01.jpg Work - San Francisco Store — Com. Design & UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/49841ff0-5842-4e93-b828-118d1cee3f35/SF_Store_02.jpg Work - San Francisco Store — Com. Design & UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/0cf3b9e9-b4e1-4318-803d-6a18eefaad69/SF_Store_03.jpg Work - San Francisco Store — Com. Design & UX/UI https://www.yvocasagrande.com/work/tavolata-kloesterli monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/f7f548ea-41af-4118-b109-aef46df3696f/Template_11.jpg Work - Tavolata Klösterli — Visual Storytelling https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/d2aa95f3-addd-4f1d-95c2-fe19d7ec5bc4/Template_10.jpg Work - Tavolata Klösterli — Visual Storytelling https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/b9e97d98-f44c-4810-9471-16682f6215a9/Tavolata_02.jpg Work - Tavolata Klösterli — Visual Storytelling https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/8c00cb8e-de7a-436a-b7c7-d50b8ed69fb6/Tavolata_03.jpg Work - Tavolata Klösterli — Visual Storytelling https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/c85ce435-1ca6-4ea3-ba83-ba70b24cb4c3/Tavolata_04.jpg Work - Tavolata Klösterli — Visual Storytelling https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/0ee5b7af-5da2-48c2-87c2-aef1cb136d25/Tavolata_05.jpg Work - Tavolata Klösterli — Visual Storytelling https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/54822813-de00-4d3c-b250-17274d41ce4d/Template_08.jpg Work - Tavolata Klösterli — Visual Storytelling https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/b2c4d2fa-9140-48d2-986c-b4fe0733c187/Template_04.jpg Work - Tavolata Klösterli — Visual Storytelling https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/bca1713e-28ef-420f-a416-49ccf94683c9/Tavolata_06.jpg Work - Tavolata Klösterli — Visual Storytelling https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/807da871-7acb-49ab-a1b9-abe90275a27e/Template_09.jpg Work - Tavolata Klösterli — Visual Storytelling https://www.yvocasagrande.com/work/in-limbo monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/1626102258670-4XPE9626WD2QT0R2ZYKN/Beer_Blue_Ferrymann_01.jpg Work - In-Limbo — Mini Brand Design - Blue ferryman – IPA Beer-sommelier Faex introduced young asylum people to the art of brewing and showed them how to refine an IPA with lemon balm of their own production. «I am blue», in german a synoym for beeing drunk. The ferry a symbol for someone on a journey between a new and an old home. The Blue ferryman stands for the uncertainties asylum people are facing and is a charming way to convince potential supporters of their vision to help people being somewhere «in-limbo» (in-between). https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/baadaafb-6a96-4a56-b7eb-83c3519c13fc/_MG_0475-1.jpg Work - In-Limbo — Mini Brand Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/4efbdd96-d991-4094-a897-e44e0e408cfd/In-Limbo_1.jpg Work - In-Limbo — Mini Brand Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/6fc1eebf-c2d7-4305-a910-1e4596d04ba5/In-Limbo_2.jpg Work - In-Limbo — Mini Brand Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/e6d92863-9403-4a6f-b630-76d404bc8194/_MG_0597-1.jpg Work - In-Limbo — Mini Brand Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/6195c113-d5f7-4df3-9121-bb02b0e86486/In-Limbo_3.jpg Work - In-Limbo — Mini Brand Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/277b5de6-f61b-47a3-96e7-4dc079bdfdf9/In-Limbo_4.jpg Work - In-Limbo — Mini Brand Design https://www.yvocasagrande.com/work/what-is-ambeo monthly 0.5 2023-12-21 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/9b9cad11-9316-4489-9a80-1c369af5a759/WisA_06.jpg Work - What is AMBEO — Erklärvideo https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/9623d0c5-2572-4f5b-a4b2-e814d3a5fdce/WisA_01.jpg Work - What is AMBEO — Erklärvideo https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/7c322aaf-fd32-428f-9069-c1bc72496293/WisA_02.jpg Work - What is AMBEO — Erklärvideo https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/577d8f1e-0ee7-48aa-acba-62a29764b955/WisA_04.jpg Work - What is AMBEO — Erklärvideo https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/fcce43ef-a5ce-47aa-9a39-f31dec03c862/WisA_03.jpg Work - What is AMBEO — Erklärvideo https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/81a1d3b1-a694-4954-9b53-25298e571487/WisA_05.jpg Work - What is AMBEO — Erklärvideo https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/d4a94721-cf39-4958-9427-1916d2393834/WisA_07.jpg Work - What is AMBEO — Erklärvideo https://www.yvocasagrande.com/work/reportage-marriage monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/587f7964-837d-446f-a1e5-a0593dc22c1f/Manabi2_20150910_0826.jpeg Work - Reportage Marriage — Photography https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/09ce19b8-941a-4467-8ffb-a12537b1bba2/Manabi4_20150910_0831.jpeg Work - Reportage Marriage — Photography https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/a94f1572-8078-48e1-83ee-28a8f066928c/Manabi6_20150910_0795.jpeg Work - Reportage Marriage — Photography https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/34d04780-e68c-4cc3-a948-40012c329105/Manabi3_20150910_0728.jpeg Work - Reportage Marriage — Photography https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/aba80fa8-b1dd-4e9b-a325-8b40311b7906/Manabi1_20150910_0709.jpeg Work - Reportage Marriage — Photography https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/52f36186-cfed-4941-9f93-df7f75275caf/Manabi9_20150910_0699.jpeg Work - Reportage Marriage — Photography https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/f69d5dd6-c796-4edf-ae9d-2660455301b7/Manabi5_20150910_0764.jpeg Work - Reportage Marriage — Photography https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/681fc3fd-c109-4885-9f3e-127965d2ff08/Manabi7_20150910_0716.jpeg Work - Reportage Marriage — Photography https://www.yvocasagrande.com/work/sennheiser-ci-cd monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/acf81121-c8fe-4488-aac1-d21c6c5c0594/Brandportal_02.jpg Work - Sennheiser — CI/CD https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/6f0adff3-bc0d-49b0-acf2-b7c254e97462/Newsletter_01.jpg Work - Sennheiser — CI/CD https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/be734ded-762f-4057-bce9-fb81980c2780/Sennheiser_.jpg Work - Sennheiser — CI/CD https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/97880afc-7550-4dbe-b4a1-1debb16a1f22/Newsletter_02.jpg Work - Sennheiser — CI/CD https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/8d76dfcc-16e1-47dc-828c-e05537c4fa31/Brandportal_01.jpg Work - Sennheiser — CI/CD https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/3bb85585-c34b-4af6-926c-bb27dd3383bc/Sennheiser_2.jpg Work - Sennheiser — CI/CD https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/610bf8ee-952c-4235-bce1-5d102a85bc6f/Brandportal_03.jpg Work - Sennheiser — CI/CD https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/30c06b5d-6e0a-4b62-b4eb-e34a1639c9a8/Newsletter_03.jpg Work - Sennheiser — CI/CD https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/815e2807-d238-4c30-b936-013c63b8a903/Sennheiser_3.jpg Work - Sennheiser — CI/CD https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/9c06da77-62fd-4f09-ad57-96b39e601741/Brandportal_04.jpg Work - Sennheiser — CI/CD https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/d08397ef-759f-4ee8-acf7-bd8470733704/Newsletter_04.jpg Work - Sennheiser — CI/CD https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/bc22900f-069c-4a5f-b424-d4f6e42d2951/Sennheiser_4.jpg Work - Sennheiser — CI/CD https://www.yvocasagrande.com/work/sennheiser-brandzone monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/6cb35a82-bab4-491d-8888-3fb8c22dbbc2/Brandzone_2by3_Product_x_Storytelling.jpg Work - Sennheiser Brandzone — Brand Management https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/b7936833-8ab5-41b7-a8e3-c65c95c4f6ce/Brandzone_2by3_Asset_library.jpg Work - Sennheiser Brandzone — Brand Management https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/4be8d08b-f159-431f-9170-82aa6ac319be/Brandzone_2by3_Highligths_insta.jpg Work - Sennheiser Brandzone — Brand Management https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/642c40f0-dd67-4d9b-b7e3-f167bbf0f7e1/Brandzone_2by3_Icons.jpg Work - Sennheiser Brandzone — Brand Management https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/7f250577-58d5-4285-b9b4-77983569fe90/Brandzone_2by3_Visual_Language.jpg Work - Sennheiser Brandzone — Brand Management https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/46ebbfc2-6be5-4edd-97e2-80938dd0c05d/Brandzone_2by3_Tradefair_highlights.jpg Work - Sennheiser Brandzone — Brand Management https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/f12490f7-32cf-4da1-9808-a17fb9f03fac/Brandzone_2by3_Templates.jpg Work - Sennheiser Brandzone — Brand Management https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/93b8de11-59d2-4cbf-b8b8-803d1c0f1dc4/Brandzone_2by3_Banners_2.jpg Work - Sennheiser Brandzone — Brand Management https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/1cb7e511-659c-4ab2-a15c-7fb392435f7b/Brandzone_2by3_Banners.jpg Work - Sennheiser Brandzone — Brand Management https://www.yvocasagrande.com/work/5past-watches-2ah6g monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/1e533fb8-274b-4e31-b3bc-c00e32d20c2c/IE_300_Website_01.jpg Work - IE 300 — UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/30c9f59b-6101-474b-a544-6bf605101019/IE_300_Website_07.jpg Work - IE 300 — UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/07d77f18-2991-4324-ac6f-04bc2af66297/IE_300_Website_02.jpg Work - IE 300 — UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/4c791e3a-d0e9-4b70-aae9-317d2af96116/IE_300_Website_06.jpg Work - IE 300 — UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/7881866f-2fa6-4ee7-8de5-ffb5d52a59c6/IE_300_Website_04.jpg Work - IE 300 — UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/85cb98ad-0b80-4bc0-8e24-5265fb74f563/IE_300_Website_03.jpg Work - IE 300 — UX/UI https://www.yvocasagrande.com/work/sennheiser-ambeo monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/7084ce2f-bbd1-4fc8-abad-c3f3179559b0/Mobility_01.jpg Work - Sennheiser AMBEO — Campaign & UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/d25eba5a-1bea-4db1-b53f-ff92c4be9f6b/Mobility_04.jpg Work - Sennheiser AMBEO — Campaign & UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/1625519152279-RSM507SQGTVFNYXF1O7G/Mobility_02.jpg Work - Sennheiser AMBEO — Campaign & UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/ec043a7d-b0a3-48a5-ab36-468d3b8b8320/Mobility_03.jpg Work - Sennheiser AMBEO — Campaign & UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/a587c3fb-a372-4350-b425-51e4d26ac17a/Mobility_06.jpg Work - Sennheiser AMBEO — Campaign & UX/UI https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/ffad7c8e-5e05-4744-8a3e-9cfa2b0d3d9f/Mobility_07.jpg Work - Sennheiser AMBEO — Campaign & UX/UI https://www.yvocasagrande.com/work/tanzfaktur monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/1626211482352-0BKIOEWL4HGHQY5RSJ3N/Tanzfaktur_Sommerprogramm.jpg Work - Tanzfaktur — Mini Brand Design - If there is no photography – funny illustrations can sometimes do the job as well. https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/72eb73fa-45a0-47c5-96ad-8d200b56a779/TFT_02.jpg Work - Tanzfaktur — Mini Brand Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/4dc5d6f7-3b2f-44c1-b1e7-b3fe36b061ee/TFT_01.jpg Work - Tanzfaktur — Mini Brand Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/f3e0e92f-ef89-4583-b6b8-e2bf04565577/TFT_03.jpg Work - Tanzfaktur — Mini Brand Design https://www.yvocasagrande.com/work/skop monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/e4f07fd4-a602-4b5d-a3bf-4a38a748f5ea/Flyer_Generationenhaus_03.jpg Work - Skop — Com. Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/5dcadd09-4b75-4c10-b9c1-4c779ad7d506/160704_AI_Website_home.jpg Work - Skop — Com. Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/90f39dd1-8d89-4a35-b153-975bb7aad0e1/Flyer_Generationenhaus_02.jpg Work - Skop — Com. Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/694048c1-98c8-420b-b661-98492100346c/EMRK.jpg Work - Skop — Com. Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/847ad219-c925-4ff6-acfd-4db5ee899176/Flyer_Generationenhaus_01.jpg Work - Skop — Com. Design https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/18b89716-0205-4474-b7e5-e8d8d2dd9d9b/160704_BGB_Kaufleuten_DSC8138-1.jpg Work - Skop — Com. Design https://www.yvocasagrande.com/work/young-boys-kampagnen-22-23 monthly 0.5 2023-11-09 https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/49a2046b-aea4-4089-beb5-9b344b568706/BSC_YB_Jubitrikot_Post_05.jpg https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/8f2425b8-9742-4e86-81f9-f79c3f46ffbb/BSC_YB_Jubitrikot_Post_Shop_07.jpg https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/7b582f5e-b810-4f65-872d-23224f03a2f3/BSC_YB_Jubitrikot_Post_Shop_05.jpg https://images.squarespace-cdn.com/content/v1/60d356b1e6bec60f5593645a/6aea3ec2-a00b-41cd-967c-16c8bca16f7c/BSC_YB_Jubitrikot_Post_Shop_09.jpg